Many companies talk about becoming sustainable. At the KUGI Company we have taken this up into our core values. In this blog post we will discuss what our filosophy is, and what actions we have taken so far to become a true sustainable company. KUGI offers to make a natural and conscious drink for a better world.
Organic and sustainable farming is widely considered to be a far more sustainable alternative when it comes to food production. The lack of pesticides and wider variety of plants enhances biodiversity and results in better soil quality and reduced pollution from fertilizer or pesticide run-off.
The organic production of food is not only beneficial for our planet, however is most likely also for our health. In organic agriculture, the use of pesticides is restricted, while residues in conventional fruits and vegetables constitute the main source of human pesticide exposures. Organic food consumption may reduce the risk of allergic disease and of overweight and obesity, but the evidence is not conclusive due to likely residual confounding, as consumers of organic food tend to have healthier lifestyles overall. However, animal experiments suggest that identically composed feed from organic or conventional production impacts in different ways on growth and (cognitive) development.
Obviously there are also downsides to organic farming, like a lower yield and thus higher costs, but when you weigh everything, KUGI believes we should invest more in organic products. Therefore, we use only organic juices and spices, made from real ingredients, in our products. This makes our production process more expensive, and our margins lower, but that is a small price to pay in the greater good.
World Wide Fund for Nature (WWF)
We don’t stop with using just organic ingredients. We also teamed up with WWF as an official Business supporter to invest a part of our revenue into some amazing projects to protect endangered animals such as the Elephant, Bear and the Gorilla. With our labels, we also want to promote awareness around this. If we take the brown bear for example, this used be an animal that thrived throughout Europe, but has now been extinct.
We currently invest in a project called “a billion tree project” that protects and plants forests around the globe in order to protect the animals that live in these beautiful forests. This also goes further for us, as we specifically choose this project: we want to be a completely CO2 neutral company. Investing in projects that protect current, and create new, forrest was a logical step to compensate for our carbon footprint (caused mainly by brewing and logistics.